Role: Social Strategist
Partner: Netflix
Brief: Bridge two generations of Karate fans as this gem of a show gets a massive bump in viewership. Cobra Kai was always going to be successful. After starting off as one of the most notable Youtube Original series, it was looking for a new home. Netflix gained distribution for the first two seasons of the show, and we created a rewatch campaign that informed fans and followers that Daniel LaRusso was BACK.
We started off with some Karate Kid nostalgia content, of course, and used that to educate our fanbase on where the show continued in modern times. We built the social accounts to over a million followers during the rewatch campaign. We carried that momentum into new seasons produced by Netflix in-house, and successfully created a home out of the show's new dojo. Silliest thing we did? Live-streamed a snake "yule log" on Christmas Day to get fans ready for the new season during the holidays.




