Role: Creative Consultant
Partner: Ralph
Brief: Bring new business to the agency by diversifying our offerings. Working exclusively as a digital agency for a large part of their existence, Ralph proactively wanted to fight against social feed fatigue by delivering their expertise in pop culture and entertainment through more "traditional" media. Welcome Ralph Magazine. Working with editor Josh Jones, Ralph was able to launch its first ever print publication, distributed globally.
I had handled agency internal communications, social promotion, and I created the digital-first spec magazine that formed the foundation of where the print magazine would go. Immediately with the first print issue release, Ralph created launch event parties to bring the magazine directly into hands.
To launch Issue 3 of Ralph Magazine, I helped produce a New York Fashion Week show. We showcased a vintage collection of 80s & 90s entertainment memorabilia. I sent communications and invites, worked the guest list, hung clings, got posters printed, steamed jackets, and made sure the vibe was consistent.
