Role: Creative Lead
Partner: Netflix
Brief: Embrace the creativity and free-spirited nature of a younger generation. Grand Army debuted in 2020 as a new series featuring young talent ready for their big debuts. This creative strategy was full of tactile collage-inspired designs and a free-flowing through line.
The Instagram account was our main source of content, as Dr. Fahamu Pécou's paintings were anchored by scrapbook-style features of each of the five main characters.