Role: Creative Lead
Partner: Netflix
Brief: Tell the story and struggles of one of the most successful business minds of all time. We worked with Netflix's Strong Black Lead social pages to promote Self-Made, a unique and star-studded limited-series celebrating the life of Madam C.J. Walker.
We created a suite of video assets to highlight some of the key business moves that Walker showcased. We also created a weekly-influencer partnership called the "Walker Girl of the Week," where we highlighted Black women business owners and their modern day innovations in graphics inspired by the show's art style.
