Role: Social Strategist
Partner: History/A&E
Brief: Wake a sleeping giant and make History's first major scripted series a social hit going into Season 2. Vikings had earned a loyal following of History faithfuls, but this show had breakout potential. We created a first of its kind second-screen fantasy league application, where fans could follow live episodes to earn points, prizes, and exclusives. This was major for the brand, earning NFL partnerships and amassing close to one million followers across social in the jump from S1 to S2.
