Role: Social Strategist
Partner: Netflix
Brief: Take an award-winning film from some of the GOATs and bring it down to Earth. As entertainment fans, we all should feel so lucky that The Irishman exists. The greatest directors, actors, and crew, using groundbreaking technology, in a genre that no one in history has done better.
On social, we focused on the process. Bringing fans closer than ever to how the film came to be made with BTS, props, script content, and interviews. In real life, we turned the clocks back on Little Italy in Manhattan. Mulberry Street has never looked better. We partnered with Pan Up & Invisible North on the event, as we handled social and digital promotion, copywriting and design from print materials, and on-site production help during the day.
