Role: Senior Strategist
Partner: Netflix
Brief: Differentiate a limited-series from the massive brand name that it is known for. Queen Charlotte: A Bridgerton Story debuted right in the middle of Bridgerton Seasons 2 and 3. Although it was a prequel, our objective was to optimize Bridgerton's massive social presence and recognizable brand, while highlighting the unique nature of this specific series.
Our team built a suite of video assets that placed the younger actors, as well as their Bridgerton namesakes, in the spotlight. We wrote scripts for talent to bring plot through-lines, name recognition, and legacy front and center. A big focus of ours was to subtly show the differences in costume, hair, and wardrobe.