Role: Consultant
Partner: Peacock
Brief: Peacock tapped us to enter the (digital) ring, as they looked to flex their library of archival Wrestlemania content to get fans pumped for Wrestlemania 38. We created a microsite that let fans generate their own WWE persona name and catchphrase by sharing their name, birthdate, hobbies, and favorite WWE events.
After creating their own WWE superstar, users were then transported to a series of ‘living rooms,’ where they could scroll-to-channel-surf through famous moments from each of the previous 37 Wrestlemania events, with the living room environment changing to match the era on screen. These living rooms also contained easter eggs that led to specific clips when tapped or clicked.
