Role: Lead Strategist
Partner: Sun-Maid
Brief: Launch a holiday influencer program to drive awareness and build community. To capitalize on holiday baking, hosting, and gifting, Sun-Maid wanted to work with key partners to extend their brand message in their core demographics.
Working with home chefs and lifestyle creators, we wrote simple and creative briefs to emphasize giftable recipes and party-hosting tips. Drawing over 1.6 million impressions over 6 individual posts, the campaign exceeded all estimates and saw engagement rates as high at 11% on Instagram.
